Before Superman, before Batman, there was—the Phantom! Making its debut as an American newspaper comic strip in 1936, The Phantom was the forerunner of the comic-book superhero genre that today animates vast billion-dollar franchises spanning print, film, television, video games, and licensed merchandise. But you’ve probably never heard of it—you probably think Superman inaugurated the genre. That’s because, despite its American origins, The Phantom comic strip has enjoyed far greater popularity with international audiences, most notably in Australia, Sweden, and India, where it has appeared in newspapers, magazines, and comic books. The paradox of the character’s relative obscurity in the United States, offset by his phenomenal success in these three markedly different countries, is the subject of The Phantom Unmasked.
By tracing the publication history of The Phantom in magazines and comic books across international markets since the mid-1930s, author Kevin Patrick delves into the largely unexplored prehistory of modern media licensing industries. He also explores the interconnections between the cultural, political, economic, and historical factors that fueled the character’s international popularity. The Phantom Unmasked offers readers a nuanced study of the complex cultural flow of American comic books around the world. Equally important, to provide a rare glimpse of international comics fandom, Patrick surveyed the Phantom’s “phans”—as they call themselves—and lets them explain how and why they came to love the world’s first masked superhero.
“The Phantom Unmasked is an original study of surprisingly neglected topics—not just The Phantom, a comic strip as deserving of attention as many others now receiving serious study—but also the fascinating circumstances of its international circulation and success.”—Liam Burke, author, The Comic Book Film Adaptation
“I would certainly not hesitate at all to pick up this book, and I think that its global perspective will make it a very valuable addition to the growing scholarship on comics and superheroes.”—David Huxley, editor, Journal of Graphic Novels and Comics